AMD has increased its CPU market share for the 10th consecutive quarter, CEO Dr. Lisa Su said in her latest financial report. This is an astounding 30 consecutive months in which the company has remained ahead of Intel. Backed by the highly acclaimed and popular AMD Ryzen CPUs, the Red Team claims to "account for more than 50% of premium processor sales in many of the world's top etailers."

"Client processor sales increased significantly year over year, with strong demand for Ryzen processors driving significant double-digit growth in units shipped and ASP [average selling price]," Suh said during the company's Q2 earnings call (via Seeking Alpha). As a result, we believe we have gained client unit shipment share for the tenth consecutive quarter"

. [On the desktop, overall demand for the latest Ryzen 3000 and previous generation Ryzen 2000 processor families has been strong, with both processors continuing to top retailers' bestseller lists and premium processors at many leading global retailers The share of premium processor sales at many of the world's leading retailers exceeds 50%.

AMD's Ryzen 3000 processor (the "official" 3rd generation Ryzen) was launched last July along with AMD's Navi GPU (now called RDNA) and RX 5000 series. and manufactured on 7nm chiplets for the first time in the client segment. Each of these chips featured the Zen 2 architecture, which offers a significant increase in IPC (instructions per clock) over the previous generation Zen+.

The Zen 2 architecture chiplet structure offered AMD the opportunity to produce the 16-core Ryzen 9 3950X and the 12-core Ryzen 9 3900X without a huge price premium The Ryzen 9 3950X is priced at $750, which is not a cheap chip, but it is a high core count CPUs, it remains a hero with a good balance between price and performance.

All of this makes it look like AMD is dominating the market, as AMD itself admits. But it is not only AMD's latest processors that are regaining their competitive edge; the Ryzen 2000 lineup is reportedly still in strong demand, despite being displaced by the Zen 2 chip last year.

The Ryzen 5 2600 remains a strong contender for the Best CPU for Gaming award, so it is not surprising that many PC builders will still choose this Zen+ chip in 2020.

There is also positive news in the mobile market, where AMD has struggled in the past: the Ryzen Mobile 4000 has helped boost "strong double-digit year-over-year percentages," which translates to "doing well" in non-business terms. Not surprisingly, given how impressed we are with the Asus TUF A15, which hopes to build on this success with a Ryzen 4000 laptop later this year.

And how does AMD benefit from these? According to the numbers, the company's Q1 computing and graphics division (which includes the Ryzen and Radeon product lines) grew 73% year over year, with total revenue of $1.44 billion. Overall, AMD is enjoying ever higher gross margins, which also means more money for R&D and future chip development.

Next up is Zen 3 and RDNA 2 later this year.