Intel CEO and "Untitled Swan Game" star Bob "Robert" Swan revealed that the next generation "Tiger Lake" generation of notebooks is scheduled to be announced "later this summer" before Virtual Computex. Swan, a guest on YouTube, went on webcam from his home and raved about the Taiwanese trade show, its importance in the global tech scene, and the products Intel plans to unveil this year.
"We will be launching Tiger Lake later this summer to solidify our leadership position in mobile computing and PC innovation," Swan said.
He had previously stated that it would debut in the middle of this year, but the global situation does not appear to have affected that.
However, "undisputed" remains quite a claim, especially given the predicament Intel's current lineup is facing with respect to actual processing benchmarks: the Ryzen 9 4900S in the Asus Zephyrus G14 and the Dell G5 15 SE, and other AMD chips such as the Ryzen 7 4800H in the SE, have a huge lead over Intel's 10th generation mobile chips, and this lead is highly debatable.
However, Swan also says that the current craze is an opportunity to stop worrying about benchmark numbers and the like.
"We should view this moment as an opportunity to shift our focus as an industry from benchmarks to the benefits and impact of the technology we are creating," he says. The pandemic highlights the need for technology to be purpose-built to meet evolving business and consumer needs."
"We need to be able to adapt our technology to meet the needs of our customers,"
he says. [This requires a customer-focused mindset of staying close to customers, anticipating their needs, and developing solutions. With this mindset, the goal is to optimize for a stronger impact that supports and accelerates business and societal benefits around the world".
This desire to move away from synthetic benchmark numbers seems to be a common thread and ongoing narrative since Computex and E3 last year. However, despite the impending announcement, it seems unlikely that Tiger Lake will be the centerpiece of Virtual Computex or the "real deal" later this year.
Computex, one of the biggest technology shows on the calendar and the biggest PC launch in years, was scheduled to take place in Taipei just around this time. Instead, several online talks will be held, and on June 2, the CEO of Avidia may once again speak from his kitchen at home about the AI innovations that are moving humanity forward.
Sorry Jen Sun, but I don't think a plea for mercy from the robot overlords of the future will save you either. We have all seen what you have done to robots to teach them to play golf or ice hockey...
However, the proper size of Computex was reduced and rescheduled to a few days at the end of September. However, it is highly doubtful that the Big Three (Intel, AMD, and Nvidia) will attend, with reports that even Taiwanese motherboard and GPU makers will not participate in the rescheduled event.
Rumors of Tiger Lake laptops, AMD Zen 3 CPUs, and Nvidia Ampere RTX 3080 cards appearing at Computex 2020 seem to be nothing more than that.
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