Tim Sweeney Says Epic Games Store Giveaways Are Helping Other Platforms Increase Sales

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Tim Sweeney Says Epic Games Store Giveaways Are Helping Other Platforms Increase Sales

Epic Games Store giveaways are good for gamers because the games are free. Of course, it's also good for the Epic Games Store: you may not like the comparison to Steam, but it's quite likely that by now you have a sizable EGS collection. But Tim Sweeney, founder of Epic Games, told Gamespot that EGS is also good for the game companies that offer it because it encourages sales on other platforms and stores

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"People who aren't interested in games like 'Satisfactory' won't spend money to buy 'Satisfactory. But if they get it for free, they will realize that it is a great game. That's how many people have discovered great games," Sweeney said.

"There are benefits for game developers as well. Most developers who have released their games for free on the store have noticed an increase in sales on Steam and console platforms after releasing their games for free on Epic. bringing tens of millions of new users into the Epic Games ecosystem has been great for the company. It was a great thing for the company.

Sweeney said Epic's weekly giveaway was prompted in part by Humble and GOG, which launched as "really great" digital storefronts with more features than EGS and then spent years trying to reach half of Steam's market share. He stated.

"We realized early on that we needed to take a really, really bold approach, and a disruptive approach. There were a lot of things that we knew would be controversial in a way, especially for hardcore Steam gamers who buy hundreds of games on Steam and want to buy all their games on Steam.

It has worked out pretty well: as a result of the aggressive approach, the Epic Games Store now has about 15% market share, a figure that Sweeney says continues to grow. He also admits that as a result, some hardcore PC gamers treat him as a "nemesis,"

but Sweeney seems to be taking it in stride.

"It's funny to be seen that way," he said. ." he said! He's an enemy of everyone."

The Epic Games store is currently in the middle of its Epic Mega Sale, which runs through June 11.

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