Warface's publisher, My.Games, offers a fairly generous revenue share to developers interested in distributing their games via the My.Games store. The developer keeps 90% of the revenue and the rest goes to My.Games. However, this only applies to purchases made through the developer's own advertising campaign.

Revenue sharing has become one of the battlegrounds on which platforms compete for developers; when Epic announced the Epic Games Store, its 88/12 split was one way of trying to take a piece of Steam's pie, with games making over $10 million in revenue Unless it does, it offers a far less favorable 70/30 split, which increases the developer's share by 5%.

My.Games' revenue sharing is the same as Steam, but with the added option to generate a trackable link that developers can use to drive traffic to the platform. If a purchase is made via this link, the developer gets 90% of the revenue, but if a purchase is made by a player just browsing the platform, the distribution is the standard 70/30.

With this in mind, it doesn't sound so appealing, but developers can monitor data such as click-through rates and registrations to see the effectiveness of their ads and get closer to a more favorable distribution.

There are currently several premium games on the platform, most of which are free-to-play, such as Warface, Conqueror's Blade, and Obsidian's tank MMO, Armoured Warfare.