Remember when Electronic Arts' handling of the Star Wars license was so shaky that Disney had to reassure investors that it had a "good relationship" with the company? Things have improved since then, and now EA CEO Andrew Wilson says the publisher intends to "double down" on its partnership with Disney in the future.
"We have a great relationship with Disney. We also have a great relationship with Lucas; we've had a longstanding relationship with them dating back to 'Star Wars The Old Republic,' which we launched in 2011."
As mentioned, EA did not have the most successful start after signing an exclusive Star Wars licensing deal with Disney. Highly anticipated games were canceled, studios fell apart, and the handling of loot boxes for Star Wars: Battlefront 2 caused a perpetual uproar. We even had some thoughts about who should get the Star Wars license if Disney were to take it away from EA.
Since then, Battlefront 2 has matured into "the best Star Wars game in years," which Fraser described as "Star Wars Jedi": also, Star Wars Jedi: Fallen Order was released and became a hit, and the recently announced dogfight sim " Star Wars: Squadrons" is also gaining steam. EA's recent return to Steam also promises to expand the potential audience for upcoming Star Wars releases.
"We've had success with FPS, RPGs, action-adventure, MMORPGs, and mobile, and we believe we'll have success with 'Squadrons,'" Wilson said. We intend to build on this partnership." Disney remains very committed to the IP and to the canon.
During the same event, EA CFO Blake Jorgensen was allowed to create all new characters and content for games considered part of the official Star Wars canon, including Fallen Order and Squadrons The relationship is so strong, he stated. [By the way, Star Wars: Squadrons is scheduled for release on October 2. Expectations are high.
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