Twitch Prime is no more: Amazon announced today that its premium Twitch package will now be "Prime Gaming" and offer the same benefits as Twitch Prime.

If you go to gaming.amazon.com and compare it to twitch.amazon.com (as long as that URL is still valid), you will notice that the two pages are almost identical. That's because, apart from the name, nothing has actually changed: Prime Gaming is part of Amazon Prime, offering free games and in-game loot every month, as well as monthly Twitch channel subscriptions, emotes, and chat badges. However, the name is now more consistent with other Amazon services like Prime Video and Prime Reading.

(Amazon Music is still a heretic, but we may soon see changes on this front as well.)

Branding consistency aside, the new name may also reflect a greater focus on gaming at Amazon: when Amazon acquired Twitch in 2014, Mike Frazzini, vice president of Amazon Games, said, "If we are going to get into the device business If we're going to get into the device business, we have to think seriously about games," he said. And at the heart of that is the customer experience, and that's what Twitch is so interesting to us. They think long-term.

But while Twitch remains game-centric, it's not just about games: there are talk shows, podcasts, art, ASMR, and categories like "Just Chatting," which currently has nearly 300,000 viewers. Amazon is Prime Gaming as more than Twitch and may want to strengthen its commitment to video games. [Prime Gaming is included in Amazon Prime, which, in addition to games and Twitch, offers free shipping on eligible Amazon products, Prime Video, Prime Music, and various e-books and digital magazines. It costs $13 per month (AU$7) or $120 per year (AU$59), with a one-month free trial.