Intel will finally brand laptops built to meet the stringent requirements of its Project Athena program, a thin and light system specification that guarantees battery life, performance, boot time, and fast SSD storage. From now on, laptops that meet these requirements will carry the Intel Evo sticker.

At the launch of the first wave of Project Athena ultrabooks, including designs like the Dell XPS 13 2-in-1, Intel felt no need to shout that these were all built and certified under the Project Athena specification. In the end, Intel chose to make a U-turn on this decision and roll out the "Engineered for Mobile Performance" badge.

With the introduction of Intel Tiger Lake, the 11th generation Intel Core processor, Intel threw all caution to the wind and settled on one brand: Intel Evo.

Remember the Intel Evo badge that leaked back in July? Instead, it would initially include Intel's new Tiger Lake chips.

The exact brand name is "Intel Evo, Powered by Core. There's a reason for that: every Core processor, from the Core i3 1115G4 to the top-of-the-line Core i7 1185G7 with a 96 EU Intel Xe GPU, is at the heart of these new thin and light laptops.

This Evo branding means that every device, not just the Tiger Lake chips, has been tested in one of Intel's labs and certified to meet the following specifications:

Project Athena is now the second specification and Evo Key Experience Indicators (KEI) that a laptop must meet to earn the stamp of approval, meaning that the Key Experience Indicators (KEI) have been slightly adjusted. [The 11th generation Intel Core processor with Intel Iris Xe graphics is a huge leap forward in real-world processor performance and is the best laptop processor we have ever produced," said Intel Executive Vice President and "This is the best laptop processor we've ever produced," said Gregory Bryant, executive vice president and general manager of Intel's Client Computing Group. From productivity and content creation to entertainment and gaming, you know you're getting the best possible laptop experience when you choose a system powered by the 11th generation Intel Core, especially our new Intel Evo co-designed and validated designs."

"Having the Project Athena branding clearly defined and visible is definitely a smart move for Intel.

Intel has said that "more than 20 validated designs" are expected this year under the Evo brand, and hopefully one of them will be the new Razer Blade Stealth. Next month, Dell will be the first to announce an Intel Evo device.