LG finally launches the world's first rollable OLED TV. Priced at $87,000

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LG finally launches the world's first rollable OLED TV. Priced at $87,000

I don't know about you, but I feel the very real and very intense interior design burden that walls place on TV placement. Thankfully, for the lucky few who currently live in South Korea and are in an unbearably high-income bracket, LG has a solution that "frees users from the limitations of the wall" (via The Verge).

LG's signature OLED RX is a 65-inch, 4K flexible panel, the world's first rollable TV that can be stored in a compact body when not in use.

It's a smart TV (which is now becoming the standard), with built-in Alexa and Google Assistant, among other features, and plenty of connectivity options. What you might not have guessed from its name is that the panel itself uses OLED self-righting pixel technology for a crisp, clear image. It also offers a choice of three display formats: full view, line view, and zero view.

The full view shows the OLED panel spread out over the full 65 inches, while the line view allows the user to look at a portion of the screen as if peering into it with a dong. This allows access to some of the TV apps designed for the cut-down view, such as weather, time, and music. Finally, Zero View completely removes the display while maintaining control of the music apps.

LG also boasts an ALLM (Auto Low Latency Mode) feature with a response time of less than 1 ms. However, G-Sync support, which many of LG's other OLED TVs currently boast, such as the excellent LG OLED48CX, is clearly lacking on this model, and FreeSync is not offered, so gaming may not be the most optimal application.

However, we will have to wait and see if LG ever entrusts us with a review unit...

The prototype was first shown off at CES in 2018, with the final product supposed to ship the following year. Unfortunately, that day never came. But now, with the addition of 100 watts of Dolby Atmos 5.1 surround sound, a consumer version is finally available to the world.

LG OLED RX (do we all need to shout? At this point, LG is only proposing to notify people in the U.S. if it decides to launch outside of its home country.

If you suddenly decide to consider an alternative, perhaps a Samsung 4K projector would be within your price range. This 4K laser projector can project a stunning 130-inch image just a few inches away from the wall. And at $6,500 for this LG screen, the Samsung projector seems like a rather affordable alternative.

The RX's exorbitant price and lack of G-Sync and FreeSync capabilities means that it still won't rank in our best gaming TV guide, no matter how good OLEDs are for gaming. But while it may be a bit out of reach for most consumers, let's at least thank LG for starting down the dangerous path to solving our wall-related TV woes.

Thanks, LG.

In all seriousness, this product is so cool, I'm going to invest in one as soon as I become the Korean millionaire I've always dreamed of becoming.

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