According to Gamesindustry.biz, CD Projekt Red's share price peaked in late August, with a market capitalization of 42.4 billion Polish złoty (about $10.7 billion). The individual share price was just under 461 złoty ($116.50) per share. The studio then established mandatory overtime to complete work on Cyberpunk 2077 and announced that the release date had been postponed. The stock price fell to 331 złoty and now stands at 335 złoty (about US $85).

I had already forgotten that in August an augmented reality game in the vein of Pokémon Go was announced with a Witcher theme, but that announcement coincided with the studio's stock price peaking. The publicity from "Cyberpunk 2077" would naturally have helped, and I suspect that before the Netflix show made The Witcher famous, the idea of a new mobile game based on The Witcher did not seem all that appealing to investors.

CD Projekt Red's stock price fell earlier this year when the impact of the Covid pandemic became apparent, but after president and co-CEO Adam Kiciński explained that another large single-player RPG with a "relatively clear concept" was already in the works It rose and is now widely assumed to be the next installment in the Witcher universe.