EA's Andrew Wilson likes to make bold claims: when he took over as CEO, he declared that he would make EA "the best game company in the world." Earlier this year, he envisioned a world where 3 billion people would use EA's AI technology to create EA games. And now he says the next "Battlefield" will be absolutely huge. So massive, he says, that it is "one of the most ambitious projects in our history."

These words were taken from Wilson's remarks on EA's Q1 2025 results, released yesterday, in which releases like EA Sports College Football 25 and strong live service performance "exceeded our expectations in Q1 The executive stated. They are also very excited about "Madden," "EA Sports FC," and of course "Dragon Age: The Veilguard."

But it is the promotion of Battlefield that catches my eye. The series has had a hard road recently: Battlefield 2042 has not exactly won the hearts and minds of longtime fans. The game is languishing on Steam with an enviably low beige "Mixed" rating.

You wouldn't know that if you heard Wilson talk about his next game. Not only is this one of our top priorities, but it's also one of the most ambitious projects in our history. We've assembled the best team and the resources and technology necessary to deliver an epic 'Battlefield' experience."

Despite the studio's closure earlier this year, Wilson previously called the team working on the next Battlefield "the greatest Battlefield team in the history of the franchise" and "connecting the multiplayer and single-player experience to the Battlefield world," he said. If you were one of the developers at the now-shuttered studio, I imagine such words might sting.

In other words, Wilson speaks as if EA is putting more eggs in the Battlefield basket despite the series' poor performance over the past few years, apparently "listening to, learning from, and inspiring the community to deepen our connection to the franchise and He is encouraged by "our team's unique ability to draw from it.

To be fair, he may have a point: EA's FPS head Morgan Park believes that EA was ultimately able to turn the game around, but it's not as if that rocky launch did any lasting damage; DICE's "Battlefield Field" universe, it will be very interesting to see if it lives up to Wilson's hype. I worry about the repercussions if they don't.