The Apple Vision Pro mixed reality headset has had something rough ride since its release. The engineering involved is impressive, but the price tag of 3,3,499, combined with the predicament of some early adopters, suggests Apple CEO Tim Cook, "

Apple's latest earnings call in a new era of computing doesn't mention the headset, but instead the overall revenue, a sizeable AI and machine learning double-speak, iPad, Macbook and iPhone." In addition, the focus on iPhone sales. However, we collected a bit of information from Tim Cook's introductory statement, as we revealed that "more than half of Fortune 100 companies have already purchased Apple Vision Pro units, and before we move on to other topics, we are looking for innovative ways to do things that were not possible before using apple Vision Pro."

It is not surprising to reveal that some of the world's top performing companies have bought at least one of the new headsets

After all, given Apple's position as the top performing technology company in the 2023 list, there is no new market in the market. A big release in the segment could be worth a punt, especially as Apple has grown bigger on the sales pitch.Vision Pro calls it "an innovative spatial computer that seamlessly blends digital content with the physical world and allows users to stay connected with others." 

Some companies may have decided to pick up some for testing, but when it comes to the overall sales of Vision Pro, things don't look completely rosy. Recent reports suggest that Apple cut production in half before the headset was sold outside the US market, suggesting that US demand was much lower than expected.

While the astronomical price tag is likely to be a limiting factor as to how many people can afford 1, many pointed to the weight and bulky nature of the device as Vision Pro won a completely positive review, while others experienced inconsistent feature implementations and a sense of isolation.

While the release of "revolutionary" new products may have some teething problems, Apple is reluctant to discuss sales revenue about Vision Pro, even if some companies buy in a few units, VR/AR headset sales so far do not seem to be a home run, but this is the problem of slow early adoption. 13]