The president of Square Enix laments the sluggish sales of Final Fantasy and says his restructuring is existential: "Our winning formula is no longer effective."

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The president of Square Enix laments the sluggish sales of Final Fantasy and says his restructuring is existential: "Our winning formula is no longer effective."

Takashi Kiryu, President of the relatively new Square Enix, has made several big decisions in reviewing the company's development process "from scratch." The reason behind such a move is now becoming clear thanks to Square Enix's financial results, with the company warning investors earlier this month that they could see massive losses and at the same time that it announced the cancellation of various projects with development costs of about sun140 million dollars and layoffs across Europe and the United States. I was able to see it.

Square Enix said it expects operating income of 4.0 billion yen and 5.7 billion yen for the current fiscal year. Its sales and dividend forecasts also declined. Square Enix shares have suffered badly since the announcement of these results and the ongoing restructuring, with Bloomberg reporting that the 16% fall is "the biggest fall in 13 years" (and keep in mind that the Japanese stock market has a daily limit on how far the stock can fall).

Kiryu told shareholders and analysts that the company failed to meet expectations because of low sales of Final Fantasy VII Rebirth, Final Fantasy XVI and Foamstars. In particular, these games are all monopoly of PlayStation5 — the last estimate Square Enix gave for FF16 put it at 300 million sales, beyond Kiryu there are no further updates here saying that the first sale was good before tailing.

Foamstars also didn't live up to expectations, but I don't know why Square Enix thought the B-tier Splatoon would brighten the world. But if you read between the lines, it is FF7Rebirth that the cat is really set up among the pigeons at the Square Enix headquarters. The second installment of the trilogy, which has probably remade the company's most beloved RPG, Kiryu said sales were short of expectations and its internal goals.

What he didn't share was that there were no sales numbers at all. This game has been out for 3 months, it's a type of game that depends on its launch period for most of its sales, it's a major of the company's flagship series

The most relevant aspect of Square Enix's Brave new world for Pc gamers is that it has had enough of a console monopoly (or a You're certainly talking that way ・ never underestimate what a big check can do). Kiryu is refocusing publishers on big budget games with an emphasis on quality and, more importantly, wants to make it available on as many platforms as possible. The president thinks FF16 will achieve what Square Enix expects, but in Rebirth it's clearly not ready to say (it's definitely coming to PC).

The thing is, this is all sound...Well, like music in my ears. I loved Square Enix games, but I recently discovered that their output was pretty overwhelming. There is a new approach, perhaps, plus all Square Enix can come to the Pc "fantastic." This reshaping of priorities seems to make sense.

However, analysts are not so easily satisfied and are in fact almost comically brutal about their only concerns. "It may be great that the company is reviewing its game production pipeline and restarting the company, but what do we have to sell this year and next year?"

Think Dragon Quest 12 is always there. That aside, it's clear to say that the fruits of Kiryu's approach will not be seen for years to come, and no matter how bold the president may be, Square Enix's studio-sized studio tends to be like an oil tanker. But Kiryu clearly feels that things have to change at a venerable Japanese publisher, and says, "Our winning formula is no longer effective."

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