Ubisoft has plenty of reason to be proud of its wildly successful "Assassin's Creed" series, but you wouldn't know it from the way poor Ezio has been treated on Twitter lately. In celebration of Halloween yesterday, Ubisoft's official Twitter account in the Netherlands asked fans if they wanted to team trick or treat, and underneath was a soulless AI-generated monster with a Halloween theme.

At first glance, the art looks hideous, but look a little closer and you can see the AI's bullshit, from the mangled Assassin emblem to the unnaturally contorted fingers. There is no escaping the AI's propensity to ruin everything, even very simple pumpkins. The fact that this was featured on an official channel is incredibly embarrassing.

The choice to use AI's art in a lax manner instead of paying artists is sadly indicative of a company looking to cut costs with layoffs, cancellations, and office closings. However, publishers have not laid off all artists and still have many talented artists on hand.

Bergen Bin Ezio was also not an isolated incident. The publisher's Latin American Twitter account, Ubisoft Latam, posted an equally ugly AI art, although it at least managed to replicate a human finger. The tweet was deleted but photographed for posterity by Twitter users, including concept artist Reed Southen.

This may seem like a minor marketing miscalculation, but it contributes to the normalization of AI art being better than real human-created art, suggesting that it doesn't matter if it is incredibly low quality as long as it is cheap. There is a lot of great video game art out there, and there are a lot of talented artists working on it, but Ubisoft is telling them that it's not worth as much as a program that doesn't even know how to make a finger.