Just one day after Twitch announced changes to its branded content guidelines that place strict restrictions on how streamers can place ads on their channels, the company said the updated guidelines are "bad for you and bad for Twitch," all They are about to be taken down. [Of course, it all started with the money issue. Twitch said yesterday, "While we recognize that streamers want to collaborate with brands, as outlined in our Terms of Service, we retain the exclusive right to sell, serve, and display advertising on the Twitch service. "Twitch said yesterday, "This means that you may not use the live stream to pre-recorded ad units, meaning that you cannot insert, embed, or "bake in" any pre-recorded ad units."

These planned changes did not go over well with anyone. High-profile streamers demanded that the new guidelines be changed or dropped. At least one streaming network threatened to leave the platform altogether if the new rules were allowed.

Hours later, Twitch admitted that "the policy language was off the mark" and promised to update the "language" to better clarify the situation. However, this too was met with criticism, with many streamers pointing out that the problem was not that the policy was unclear, but that it was bad.

Twitch apparently got the message: while content restrictions on alcohol, gambling, and adult content remain, the "prohibited formats" section has all but been removed.

"Yesterday we released new branded content guidelines that impact our ability to work with sponsors to increase revenue from streaming. These guidelines are bad for you and bad for Twitch and we are removing them immediately."

"Sponsorship is critical to a streamer's ability to grow and generate revenue. We do not prevent streamers from forming direct relationships with sponsors. We want to work with the community to create the best experience on Twitch, and to do that we need to be clear about what we are doing and why we are doing it. To do this we need to be clear about what we are doing and why we are doing it.

This is a good move and the streamers are happy with the results. However, what they are unhappy about is what is widely seen as an ongoing series of mismanagement and mismanagement, and this negative perception is exacerbated by Twitch's continued refusal to provide better revenue cuts to streamers.

Some streamers have also noticed that Twitch's terms of service have restrictions on the types of advertising allowed, very similar to those that were banned yesterday. For example, the "Advertising" section states:

"Twitch has the exclusive right to monetize the Twitch Service, including, but not limited to, the exclusive right to sell, serve and display advertising on the Twitch Service. This means that you may not insert or embed pre-recorded advertising units into your live stream, including, but not limited to, video advertising (whether pre-roll, mid-roll or post-roll), display or "banner" advertising, and audio advertising, nor may you permit any third party to do so.

This doesn't sound too far off from what was announced yesterday and withdrawn today, and some streamers have accused Twitch of simply moving the ad restrictions to a less visible location; we've asked Twitch for comment and will update if we hear back.