Jon Peddie Research has released its latest analysis of the graphics card market. And the results are not so good. Sales continue to fall. This time, Q1 2023 sales are down 38% YoY and down 12% from the last quarter of 2022.

Of course, these latest slumps come on top of the massive 50% YoY drop in sales at the end of 2022 reported by JPR. Not good, right?

However, there are some caveats to these numbers. For example, JPR mistakenly included 60,000 Intel data center GPUs in its numbers last time. Mistakes can always happen, but the fact that the initial numbers suddenly put Intel's GPU sales on par with AMD's should have set off alarm bells as highly improbable. The fact that it did not, however, is not very encouraging.

In any case, the JPR still shows that Intel still accounts for the bulk of AMD's volume, while AMD has shrunk to a tiny fraction of Nvidia's sales. This is not at all consistent with anecdotal reports that certain price-car AMD cards have been selling quite well recently, while all reports of Nvidia GPU sales are utterly devastating; JPR currently puts Nvidia's GPU sales volume at nearly 10 times AMD's. If true, the situation may not be good for Nvidia, but the situation for AMD graphics cards is catastrophic.

Again, it is worth remembering how such statistics are arrived at: the JPR numbers are not peer-reviewed, industry-audited facts. They are estimates based on a variety of methods, including drawing information from some, but not all, industry players. In other words, they are extrapolations of limited data points to estimates for the market as a whole.

However, there is still a story here, and that is that despite a significant drop in GPU sales at the end of 2022 and the continued launch of new GPUs, the numbers are still going in the wrong direction.

These new numbers do not include Nvidia's RTX 4060 Ti or the new AMD Radeon RX 7600, which were launched after the relevant reporting period. Almost everyone in a position to comment on these said that the RTX 4060 Ti bombed, but the RX 7600 sold without problems. It will therefore be interesting to see if this is reflected in JPR's next sales figures.