Fortune's Run (open in new tab) is going to be something special. It's a retro FPS that combines the depth of an immersive sim with the speed of a pure Boomer shooter, some of the best swordplay I've seen in gaming, and a great 90s sci-fi setting. But it's not just the lost art that Team Fortune is trying to revive.

I know what you're thinking: "A website? Besides Grandpa, everyone is promoting their game in portrait mode on TikTok, or duelling with ASMR footage of someone cutting up soap (opens in new tab). It may not be the best marketing ploy today, but I like that the page harkens back to the days of ridiculously wordy magazine ads, like this original Half-Life spread in PC Gamer in the 90s (opens in new tab).

The Fortune's Run site features an interactive 3D magazine with Club V'heni, the game's demo level, in the background. The pages can be turned by clicking or using the phone's touch screen, and the perspective of the magazine can be adjusted with mouse movements or the phone's gyroscope. Inside are classic gaming-magazine-style bulleted descriptions of "Fortune's Run," a wall of gameplay .gifs arranged like a printed panel of screenshots, and a riff on the infamous John Romero's "Daikatana" ad on the back. No, I don't believe I'll be "sucked in."

Remember when websites were fun and everything looked different from one another, Fortune's Run's new site also brings back memories of Halo 3's "Believe (open in new tab)" ad campaign?

I remember asking my father to install a special version of Microsoft's Silverlight media player so I could click on the explorable diorama (opens in new tab) of the battle between humanity and the Covenant on the Believe website. This was an ad campaign, dope schlock and all. [You should check out the Steam demo and wish list (opens in new tab) if you haven't already. Like the game itself, the site is a throwback, but a creative and surprising one, remaking your memories and nostalgia into something entirely new: Fortune's Run's free demo level (opens in new tab) "Trouble at Club V'heni." For more on this, check out my article from last year's Realms Deep digital event.