Ubisoft CEO Says Employees Have Ball to Rebuild Company

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Ubisoft CEO Says Employees Have Ball to Rebuild Company

Ubisoft has had it tough lately: the postponement of the release of "Skull and Bones" (opens in new tab) (again), the cancellation of three unannounced projects (opens in new tab), and the stock price plunge. But CEO and co-founder Yves Guillemot knows who is responsible for turning things around: his staff.

In an email seen by Kotaku (opens in new tab), Guillemot told Ubisoft staff that after the company's countless delays "burdened costs and reduced associated revenue," the "ball is in their court to deliver this lineup on time and with the quality expected, It is in your court," he said. Guillemot said Ubisoft needs the "full energy and commitment" of its staff to "get back on the road to success."

Guillemot, who last year earned €624,824 ($675,000/$550,000) after a 30% pay cut, said the company will earn €1.03 million ($1.1 million/$910,000) in 2021, and to ensure that it is "as efficient and lean as possible"

He urged staff to be "particularly careful and strategic" about "expenditures and initiatives."

To be clear, Ubisoft is currently sinking, and it will absolutely take the efforts of everyone in the company to steady the ship in the months and years ahead. However, it is a load of crap that the CEO, a millionaire, can lay all the blame for this at the feet of his staff and seemingly do nothing himself in the process. That such a statement was recently issued by Ubisoft (opens in new tab), which has an ugly history of workplace mismanagement and abuse, only makes this statement more appalling.

Perhaps Ubisoft's best bet to break out of its current slump is this year's "Assassin's Creed Mirage" (opens in new tab), a more content-rich experience (opens in new tab) than the likes of "Origins," "Odyssey" and "Valhalla and will be set in the Middle East. I'm no management expert, but I imagine it would be easier to get that game out the door (opens in new tab) if the staff didn't feel like the CEO thinks it's all on them to turn around the fortunes of a multi-billion dollar company.

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