After a long courtship, it was made official earlier this month: Elon Musk is going to buy Twitter after all. Elon Musk is going to buy Twitter after all.

Besides giving the world's richest man an excuse to carry a sink into Twitter's reception area, it inevitably raises the question of what his stewardship means for one of the world's largest social platforms. As for the issue of Twitter and the distinction between what is done on Twitter and the real world, there is some merit to Musk's calling Twitter a de facto "public square."

Given Musk's past behavior and this seemingly impulsive acquisition being part of it, curiosity about what he will choose to do with this platform is understandable. He has in the past been unashamedly critical of what he believes is the bot's problem and has publicly stated that the value of the platform lies in its advertising. And now, on Twitter, Musk shared his thoughts on the platform's future.

"I wanted to reach out to you personally," Musk wrote over three large blocks. 'To share my motivations for acquiring Twitter. There has been a lot of speculation about why I acquired Twitter and what I think about advertising. Most of them are wrong.

Musk says he acquired it because "having a common digital town square where we can discuss a wide range of beliefs in a healthy way, without resorting to violence, is critical to the future of civilization."

It seems hard to add actual violence to a digital communication platform. Musk laments that "the division into far-right and far-left echo chambers is creating more hatred and dividing society.

"Traditional media" is blamed for this ecosystem, with the biggest hits being "the pursuit of clicks" and "bringing in money.

Here comes the hero. Musk bought Twitter." It's to try to help humanity, which I love," says Musk. And I do so with humility, recognizing that failure despite our best efforts is a very real possibility in the pursuit of this goal."

Musk said that the goal for the future is to allow users to "choose the experience they want according to their preferences," comparing it to choosing a movie or video game. I'm not sure how this compares to the social media space, but he is a billionaire.

He then takes a quick turn toward an American-style dystopia. Mask says that advertising has the potential to "delight, entertain, and inform users," showing, for example, "medical care you didn't know existed but is right for you." Paul Verhoeven was right on all counts.

"Less relevant ads are spam, but relevant ads are actually content!" Mask wrote. Pass the sick bag. Mask concluded by emphasizing how great advertisers are, "Let's build something special together."

This tweet is consistent with what Musk has been saying about Twitter over the past few days. He seems to subscribe to the notion that Twitter gives citizen journalism some power, which seems wildly optimistic.

An interesting follow-up came from a respondent who raised the prospect of Twitter paying individual content creators. Of course," Musk said, "so he can look forward to his own version of Twitch's ongoing rev-split play.

In any case, Mask's management of Twitter will obviously bring some changes. Whether targeted advertising and allowing users to customize what they see will be positive changes remains to be seen: but at least an "edit" button will be possible.