Last night, Philips unveiled Evnia, its official line of gaming monitors and accessories, to the world. Two words we heard a lot from Philips at last night's event were "elegance" and "freshness". And after working with the product, it became clear that Philips is focusing on two important facts: PC gamers are getting older, their incomes are increasing, and they prefer something that looks good in their living rooms and offices.

I had the opportunity to speak with Cesar Acosta, product manager for gaming monitors at Philips, who explained the design philosophy behind the design of Evnia products, especially gaming monitors, and the step away from what he calls the "typical hardcore gamer aesthetic" He explained to us the conscious effort that went into the design of the company's products to make sure that they are the best they can be.

TPV owns Philips and also owns AOC, one of the largest gaming monitor brands in the world. Of course, one wonders whether having multiple gaming hardware brands under one umbrella will make this situation worse or more conducive. Cesar said, "AOC is one of the top three brands in the European market, and they have it all covered. They cover everything, including different sizes and budgets. They are for hardcore gamers."

According to Cesar, Philips saw an opportunity that had to do with the data it had collected over the last few years on the shifting demographics of some gamers.

Cesar told PC Gamer, "The customer base has changed. They are a little more mature, they have a reasonable income, they are in their 30s or so, they are not so aggressive, and they want a good monitor," he said. They are not kids anymore"

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Data shows that older gamers are moving away from the designs we are used to seeing: hard edges, black, red, huge logos, too much RGB. However, they still want performance. When it comes to the best PC gaming peripherals, the two tend to be mutually exclusive, as Cesar explains, "These gamers don't want something plain, they want something modern and uncluttered, something they can work and play on and still stay competitive."

The new PC gaming peripherals are not only a good thing, but also a good thing.

This helps explain why Philips has adopted a softer, cleaner look. Instead of RGB strips, the monitor has a series of RGB cubes on the back, while the headset and keyboard are adorned with a single RGB strip in the center. Everything is almost eggshell white, giving it a more upscale feel. Someone in the audience joked that all of the products looked like something Apple would make if they got into gaming hardware.

Caser admits that they are not the first gaming hardware company to introduce the idea to the entire gaming ecosystem. So we asked why gamers should choose Evnia over other well-established brands like Razer and HyperX. Software.

"Our product software (Philips Precision Center) is not intrusive and easy to use. Especially with the monitors, you can configure settings and Ambiglow RGB with one click and it syncs with all [Evnia] gaming hardware." Without naming names, Cesar admits that dealing with the obnoxious management software he constantly has to fight when installing new peripherals from competitors is the worst experience.

Speaking of RGB, since we are talking about Philips, we asked him about the possibility of linking the Evnia line of lights with their Philips Hue smart home lighting software. His answer was "not at this time," but he did say that they are looking at combining their gaming ecosystem with their smart home ecosystem in the future. I joked that it would be kind of cool to walk into a room and see the office lights and gaming equipment synchronized and lit up like a wrestling intro.

Philips said it is putting all its energy into the Evnia brand. He added, "If we're launching a gaming brand, we're going full speed ahead." "

The Evnia monitors will be available in December, with the 34M2C8600 hitting store shelves, and the 42M2N8900, 34M2C8600, and 27M2C5500W monitors due in mid-January next year.