MSI's new SSD has a beautifully silly name, but I like it.

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MSI's new SSD has a beautifully silly name, but I like it.
[But as I scoured the Eurasian Economic Commission's database, I didn't expect to find it here. But behind the repetition of one word, spatium, it was visible.

This is MSI's way of branding its new SSD venture, a new name that feels spiky in the mouth and spits on the lips when spat out.

But the strangeness of uttering this cacophonous new SSD brand name is only part of it; the real pleasure I derive from its discovery lies in its reverse etymology. The classically educated will already be aware of its Latin tone and what it means to modern languages. It is the etymology of the word "space."

Yes, MSI's new storage brand is essentially called "Space," except for the Latin. This is because we have run out of Greek gods to name our gaming gear after.

I like both the simplicity and silliness of the new name, MSI Spatium SSD. This is either the least labor-intensive marketing brainstorming session or the most insouciant one. I like to think that MSI chose to go the Latin route early on, but was initially hesitant about the fact that the Latin word for "storage" is simply "storage device."

"What about the "mass storage" guys?

"No, it just translates to 'mass storage device.'"

"How does 'space' sound in Latin?"

"Spatium."

"Like spitting out a hairball? Yes, it does.

"Me too. Do you want some lunch?

In any case, MSI's new lineup of solid state drives is pretty much complete, as the entire lineup seems to have been released in an EEC registration document. The currently available CyberPowerPC build also shows a PCIe 3.0 1TB Spatium M370 drive.

This is a rather slow drive, with read/write speeds of only 2,400MB/sec and 1,800MB/sec, but MSI promises that the PCIe 4.0 SSD will deliver read/write speeds of 7,000MB/sec and 6,900MB/sec. This is quite fast.

MSI does not only manufacture NVMe SSDs, but also has a product line of SATA drives up to 1 TB under the Spatium S200 series branding; PCIe 3.0 drives also have a maximum capacity of 1 TB, using the Spatium M300 series name, and PCIe 4 .0 SSDs use the name Spatium M400 series with a maximum capacity of 2 TB.

MSI stated in its CES 2021 announcement that 4 TB drives would also be available, but the latest registration data has not yet confirmed this.

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