Despite Backlash, Humble Bundle Reintroduces Charity Distribution Cap

General
Despite Backlash, Humble Bundle Reintroduces Charity Distribution Cap

Earlier this year, Humble began testing a major change to its famous paid bundle. Instead of using a slider to select the developer, the charity, and how much to donate to Humble, the distribution would be fixed with the option to donate a little extra to the charity.

There was an immediate backlash and Humble withdrew the change. But now they are again trying to add new restrictions to the existing slider so that you can't completely disconnect Humble from your purchases.

"During testing earlier this year, we heard feedback that choosing where your money goes through the slider was an important part of why people choose Humble," Humble explained yesterday, perhaps underestimating the negative feedback." The community also shared some great ideas on how to evolve the slider.

Instead, later this month, the Humble Bundle slider will be updated with one small change. Whereas previously 100% of the payment could be donated to charity, there will now be a hard minimum, with Humble distributing between 15-30%. Humble said the change is necessary to continue to operate in the PC storefront scene, which has "changed dramatically" over the past decade.

"The changes to the slider will allow us to continue to invest in more exciting content and continue to grow the Humble community. We will also continue to create more ways to give back, including 100% charity bundles."

Humble has made a name for itself with charity bundles filled with indie titles. But Humble is no longer just a spirited independent fundraiser; it is a storefront and game publisher working for the owners of IGN since its acquisition by IGN in 2017. At the time, Humble co-founder John Graham told GamesIndustry.biz that the acquisition would simply make operations faster and better and help "send more money to charity than ever before."

But whether Graham intended it or not, Humble's priorities have changed. This month's change may not be as rough as once envisioned, but it is a reminder that the Humble itself is a business, not a charity.

Categories