Despite the impending dawn of the DDR5 era, Kingston has chosen to launch Fury memory kits under its own brand. The move comes a little over a month after Kingston sold its HyperX peripherals division to HP.

The name "Fury" is a familiar one, the same brand name Kingston used for memory products previously under the HyperX umbrella; when Kingston sold HyperX to HP, it retained its gaming memory division and the Fury brand.

So Kingston is repurposing the Fury brand, but the memory products are indeed new (and these are the first RAM kits labeled Kingston Fury, not HyperX Fury). There are three lineups just released: Fury Renegade, Fury Beast, and Fury Impact.

The Fury Renegade is the top of the line with a top speed of 5,333 MT/s. Oddly enough, this is only for non-RGB modules; the Fury Renegade memory with RGB specifications has a top speed of 4,600 MT/s. This is still fast enough, but it is curious that HyperX decided to save its highest-performance memory chips for non-RGB modules.

Speeds range from 3,000 MT/s to 4,600 MT/s for the Fury Renegade RGB family and from 2,666 MT/s to 5,333 MT/s for the Fury Renegade lineup, both in capacities from 8GB to 256GB (8x32GB).

Then there is the Fury Beast family, which is also available with or without RGB lighting. Both are offered in capacities up to 128GB (4x32GB) at various speeds ranging from 2,666 MT/s to 3,733 MT/s. However, only the non-RGB version offers a single 4GB module option.

Finally, Fury Impact is Kingston's SO-DIMM lineup for laptops and certain small form factor systems (typically mini-PCs). Available capacities range from 8GB to 64GB (2x32GB) with speeds of 2,666 MT/s, 2,933 MT/s, and 3,200 MT/s.

All of these modules and kits include preconfigured profiles for Intel (XMP) and AMD (DOCP). As for pricing, there are too many kits to list them all, but overall Kingston remains competitive. For example, the 16GB Kingston Fury Beast RGB DDR4-3600 memory kit sells for $107 on Kingston's web store.

It will be interesting to see what speeds Kingston targets when Intel's Alder Lake CPUs arrive later this year and Kingston inevitably moves into DDR5 territory. On the flip side, if you retain an older platform (I recently retired a Core i7 4790K Devil's Canyon system that was using DDR3 memory), you can actually buy some of these kits in DDR3 format.