Graphics card prices are rising, but EVGA plans to maintain pre-tariff MSRP on GPU queues

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Graphics card prices are rising, but EVGA plans to maintain pre-tariff MSRP on GPU queues

Still waiting for your chance to get your hands on EVGA's Nvidia RTX 30 series GPUs? Despite reportedly rising prices for RTX 30 series cards due to tariffs and rising component costs, EVGA has promised to keep the price users originally signed up for on its web store until April 16, 2021.

EVGA has been operating a queue-based notification system since shortly after Nvidia launched the RTX 30 series, led by the Nvidia RTX 3090. As everyone knows by now, inventory has been sparse ever since, often blamed on resellers and bots, leading some retailers and manufacturers to reconsider their sales methods amid growing calls for companies to do more.

EVGA's queue-based notification appears to be the most successful of such efforts. This is a system whereby when you sign up for an in-stock notification for any card in the EVGA store, you are placed in a queue to secure the card. When your number is called by email, the system automatically reserves the graphics card of your choice, but to keep the queue moving, you only have eight hours to get your new GPU before the inventory is sent elsewhere.

It's a decent system, and EVGA's announcement that it will honor the suggested retail price for those currently in the Notify Queue system has proven to be a bit beneficial for prospective graphics card buyers in a pinch.

Here is the full statement from the EVGA store (via Reddit user u/origional_esseven):

"Due to ongoing events, EVGA has adjusted the pricing of our GeForce RTX 30 series products. This change is necessitated by several factors and will be effective January 11, 2021 EVGA has worked to reduce and minimize these costs wherever possible. For those currently enrolled in the Notify Queue system or Step-Up Queue on EVGA.com, EVGA will honor the original MSRP through April 16, 2021, if purchase positions are processed by this date."

EVGA is not the only manufacturer planning to raise prices; Asus has announced its intention to raise prices due to "higher costs for components, operating costs, and logistics activities, plus continued import duties," and most manufacturers are expected to follow suit.

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