Activision Blizzard's total assets are now estimated at about $72 billion (£52.5 billion), and its stock price is at $95 per share, the highest since 1984 (when the company had much fewer shares). As the Wall Street Journal notes, the company's stock price has been steadily rising since December 2020.

One factor in this rise is the ongoing COVID-19 craze, which has boosted Activision's profits and allowed more people to stay home and spend more time gaming. The gaming industry as a whole has made huge profits this year, with the UK industry surpassing the £4 billion ($5.6 billion) mark for the first time in 2020.

Microtransactions have also been hugely profitable for Activision Blizzard. In the most recent fiscal quarter, revenues from microtransactions reached $1.2 billion, accounting for more than half of total revenues. The majority of microtransaction revenue came from "Call of Duty: Modern Warfare" and "Warzone," and their success has led to a tenfold increase in the player base for COD on the PC in the last year.

Activision Blizzard has been doing ridiculously well of late, including Warzone, which has greatly expanded the appeal of Call of Duty, and a wide range of ongoing games that appear to be doing very well. The company is scheduled to release its final financial results for the current fiscal year on February 4, at which time it will likely reveal how the release of Call of Duty: Black Ops Cold War went.